Awwwards
Hello
 WORKS
UNMUTE DANIEL X SHAZAM CAMPAIGN
NIKE WINNER STAYS X CAMPAIGN
BEELINE ROBBBERY TVC
UNIQLO AIRISM TRY ON AIR INSTALLATION
VERY SERIOUS TVC
UNIQLO GAMES
HARLEY-DAVIDSON DARK SIDE OF TOURING CAMPAIGN
INTERNET FOR EVERYTHING CAMPAIGN
PARAMOUNT COMEDY SAVE APRIL 1 CAMPAIGN
 MORE WORKS ON BEHANCE
 CONTACT ME
serge.must@gmail.com
+65 8315 7273
While discussing the silent nature of cyberbullying, we discovered that the smartphones can pick up on silence at the 19.8 khz frequency. We approached Shazam and found out that they already had this technology at the back-end. After 3 months of working closely with Shazam team and Singapore Children's Society, we brought the campaign to live:
My illustrations. Each drawn in a variety of emotions and positions for animation:
Video games inspired theme wasn’t enough for us. In Moscow, Russia 2016 we turned annual Winner Stays X tournament into a video game. Real levels, real weapons, real celebrity bosses and stunning 8-bit illustration by Misha Petrik:
DIRECTORS: THIS IS FELO / DOP: MAX ZHUKOV
DIRECTOR: Adam Cameron
Keep in mind that technologies evolve rampantly. Now imagine that you are in 2014.
For a while Harley Touring range had been perceived as your Dad’s bagger. Losing its relevance among the younger audience. In 2017 Harley unveiled their newest Touring bikes. Taking this opportunity, we revealed the bikes in a new light. In fact, less light. Almost darkness.

Introducing the Dark side of Touring

To add up on thrill and attitude, we collaborated with Gumball 3000 and made Harley the first ever bike among the world’s most stunning machines in a legendary rally. For everyone a regular test ride could turn into the ultimate 3000 miles, 8 days test ride with a Dodge Hellcat to your left and a Lamborghini Aventador to your right.

The campaign was rolled out across APAC from Japan down the map to New Zealand. Revealing the new custom blacked-out website. Social, display, print ads in 11 languages and variety of formats. It became one of the most successful Harley campaigns in sales and brand building in APAC.
When the ornithologists launched a campaign to exclusively reserve 1st of April as International Bird’s day, the new comedy channel (known as Comedy Central) was launching in Russia
and fought back by pulling a prank on birdy people:

See the full campaign:
UNIQLO is all about gamification. Using Kinect and an incredible team of game designers,
we gamified a mall experience:

UNIQLO QUBED

UNIQLO ULTRAFLIGHT